Today Sony announced their new commission from me! I’m going to create 3 original Prom photographs utilizing their new Alpha 7 camera. Here is the Sony UK press release describing my project:
American photographer Joshua Hoffine‘s meticulously staged images depict universal fears, from creatures lurking under the bed and in basements, to the shadowy imaginings of monsters after dark. His exclusive new commission for Sony UK reimagines iconic monsters Frankenstein, Dracula, and Wolfman as awkward teenagers posing for their Prom pictures with their human dates. Joshua’s work has reached cult status across the world through the hugely viral nature of his photographs. Inspired by horror films, gothic literature and fascinated by the psychology of fear, Hoffine regularly collaborates with famed makeup artist J. Anthony Kosar, to produce powerfully haunting, cinematic images, using elaborate sets, props, costuming and special effects makeup.
I’m very excited about this Monster Prom project! This one is going to be very funny. Dracula will have braces. Frankenstein has a mullet. I wrote this concept specifically to have another chance to work with Kosar again. As I am wrapping up post-production on my short film BLACK LULLABY (which Kosar worked on), he is already preparing for our upcoming 3rd collaboration together. I can’t wait for everyone to see what we are up to!
